Nowadays, the needs of regular humans get lost among a sea of product features that nobody asked for and marketing jargon that no one understands. Enter: Kristen, a designer, mechanical engineer, and entrepreneur. Kristen uses this weird mix of skills to make sure that products are made for the actual humans that need to use them. Examples!
A fancy automatic doorknob with "door-turning technology" isn't great if you can't actually open a door with it.
A company with hi-tech commercials doesn't need to exist if it's product doesn't actually provide any value to anyone.
A logo is no good if people can't use it to, y'know, remember the company it stands for.
To find more of Kristen's ideas (some of which may be retracted as she develops as a human being and shakes her head at how wrong she was a decade ago) you can find her on the Instagram at @ideasbykristen or in real life sitting in a dim café while shopping online for snapbacks.